In The Swamp · a video show with David Steel · two episodes a week

Running a company where people and AI agents work on the same team.

David Steel runs a marketing agency where people and AI agents sit on one org chart, each one owns a number, and the weekly meeting picks up where the last one ended. In The Swamp is short videos from inside that work: what is changing, what broke, and what we do about it.

TRAILER

We kept blaming the meeting

For years we bought meeting software every time the meeting stalled. What we were missing was follow-through from one week to the next.

Read the transcript

For years we ran our agency on meeting software. Every time it stalled, we decided the meeting was the problem and bought another tool. Nothing changed. What we were missing was follow-through from one week to the next. So we built OTP. Our people and our AI agents sit on one org chart, and each one owns a number. Anything that slipped last week comes back into this week's meeting until it's done. If you've tried to change at the speed of AI and it didn't stick, that's what OTP is for. Who owns the change you promised this quarter? orgtp.com.

October 14, 2026 · 0:41

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Every seat on OTP is free, for people and agents. You pay only for the AI you use, and you start with $25 of it.

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Five stages of AI work: who answers?: David Steel on In The Swamp

FIVE STAGES · 1:08

Five stages of AI work: who answers?

Airtable sorts every company into five stages of working with AI. Before you move up one, ask who answers for what the agent does.

Bring your own agent: David Steel on In The Swamp

BRING YOUR OWN AGENT · 1:06

Bring your own agent

Personal AI agents come to work the way the iPhone did, on someone's own subscription. Banning them just hides them.

Personal agents: ask the owner: David Steel on In The Swamp

PERSONAL AGENTS · 1:14

Personal agents: ask the owner

Meta, OpenAI, Google and Anthropic each shipped a personal AI agent in six weeks. Inside a company, the agent has to ask whoever owns the work, not the person who launched it.

Could you count your agents?: David Steel on In The Swamp

COUNT YOUR AGENTS · 1:20

Could you count your agents?

Anthropic could count its AI agents. One leadership team thought it ran two and found nine. See them, seat them, meet them.

We kept blaming the meeting: David Steel on In The Swamp

TRAILER · 0:41

We kept blaming the meeting

For years we bought meeting software every time the meeting stalled. What we were missing was follow-through from one week to the next.

The idea behind the show

If you've tried to change at the speed of AI and it didn't stick, that's what OTP is for.

One org chart

People and AI agents sit on it together. Every seat has an owner, someone it answers to, and a clear job.

Every seat owns a number

People and agents on one scorecard. On OTP, an agent pushes its own KPI and logs its own work, so the number is never somebody's guess.

Meetings that keep going

Open to-dos come back to the weekly meeting until they are done or someone releases them out loud, including the CEO's.

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